DIDACTIC TEAM

Manuela Procopio

Director & Lecturer

Manuela Procopio

Director & Lecturer

Accept the uncertainty, trust the process, explore and design the change.

Trends Researcher, Design Strategist, Service Designer, Scrum Master and our Director

Trends Research, Trends Analysis, Design Thinking, Service Design, Strategic Design, Prototyping, Project Management, Facilitation, Training, Mentoring, Scrum.

-this bio is a bit longer than the others because Manuela is our boss, we ♥ her and she deserves it-

Manuela is an independent Service Design consultant, co-founder of We Push and _Coworkshops and the director of our school. She and the designers Angie Mogollón and Cristina Muñoz are the team behind We Push, an international consultancy that uses emerging trends research to work on the future. Ulrich Schubert and the also teacher of our school Cornelia Brezing are the other two pieces of _Coworkshops, a training framework for group dynamics, co-creation and personal and professional development based on the principles of gamification and tailored for creation, ideation and collaborative work spaces.

At the beginning of her career, she spent many years in the fashion/retail industry, working closely with international partners, especially from Asia. She had always had a penchant for trends and design, so she decided to make a career out of it researching and experimenting with Global Trends and becoming progressively specialised in Design Thinking, Service Design and Scrum working in very diverse teams always with a co-creative and prototyping mindset.

She is also involved in other IED Barcelona schools. She teaches Service Design & Scrum at the Master in Interactive Apps Design, Design Thinking at the Undergraduate Degree in Graphic Design and along with Gary Van Broekhoven, one of the lecturers of our school, she coordinates the Service Design Summer Course. Outside IED Barcelona, she lectures at ELISAVA.

Manuela holds a degree in Business Administration (Unipr, Parma) with an Erasmus Scholarship in Zaragoza that was the start of her long relationship with Spain; a Postgraduate in Fashion Event Organization (IED Barcelona); and a Master in Design and Research for Innovation (ELISAVA). She is a certified ScrumMaster and participated in The Art & Craft of Designing and Facilitating Learning Spaces, the training programme for educators designed and given by Kaospilot (Aarhus, Denmark).

  • Introduction to Macro Trends Business Design
  • Trends Analysis Business Design

Yerily Pérez

BA Academic Coordinator

Yerily Pérez

BA Academic Coordinator

Academic Coordinator, Industrial Engineer and Fashion Stylist.

Academic Coordination, Industrial Engineering, Fashion Styling, Fashion Communication.

The first half of Yerily’s professional and educational career took place within the world of industrial engineering and was placed in her hometown, Santo Domingo. She worked as a Quality Assurance Analyst at Verizon and as Senior Voice and Data Provisioning Analyst at Claro. In 2009 she took the great step of moving to Barcelona to start a new stage in a field that had always interested her, Fashion as an individual and collective means of expression. Since then she has gathered experience as part of the Leather Department at Mango and as a Fashion Stylist working with Sofía Mariño. Nowadays she combines her activity at IED with her work as a Fashion Stylist for clients like Elite Model Look or Nike.

Yerily holds a degree in Industrial Engineering and a Master in Strategic Management (PUCMM, Santo Domingo). She got a Master in Business and Distribution Management (UAB) and a Master in Fashion Marketing and Communication (IED Barcelona). She completed her education with specific studies in Fashion Styling (IED Barcelona) and Interiors Styling (IED Barcelona).

Meritxell Llorca

Academic Coordinator

Meritxell Llorca

Academic Coordinator

Academic Coordinator and Catalan, English, Italian and Spanish speaker, teacher, proofreader and translator.

Academic Coordination, Translation, Linguistics, Text Editing and Correction, Teaching of Foreign Languages.

Meritxell’s life has always been linked to languages. She speaks, corrects and translates from Catalan, English, Italian and Spanish. She worked many years as a freelance translator and corrector of a wide range of specialised texts - academic, legal, scientifics-. Then, after a period as an early childhood teacher, she decided to joined her interests in languages and education and became a freelance teacher of foreign languages -Spanish, Catalan, Italian, Catalan and English-. Nowadays, whenever someone at IED Barcelona has doubts when writing a text, Meritxell is always the person to turn to.

She holds a degree in Translation and Interpreting in Catalan, English and Italian (UAB, Barcelona), a Postgraduate in Legal Translation and a Postgraduate in Teaching Spanish as a Foreign Language.

COURSE LEADERS

ANNA SABATER

Course Leader & Lecturer

ANNA SABATER

Course Leader & Lecturer

 

Fashion Product expert, founder of her own specialised consultancy firm.

Fashion Product, Fashion Textiles, Marketing Communications.

Anna’s professional career began in the textile design team of Niki Bosch. She has developed textile collections for Michele Solbiati SpA and Textile Dobert. In 2000 she joined the team of Antonio Miró as Product Manager and she started her teaching activity at IED Barcelona holding Fashion Product classes and coordinating both the Marketing y Comunicación de la Moda Diploma and Master Course. In 2005 she founded It’s about product, a consultancy firm specialised in Fashion Product. She also works as consultant for textile and clothing companies in Europe and Latin America while collaborating with different universities and institutions imparting master classes and seminars.

She holds degrees in Business Sciences (UAB), Marketing DAF (ESADE), Fashion Design (IDEP), Fabric Design (Central Sant Martins School of Art), Relational Marketing (IESE) and Project Management (IESE).

  • Intro. al Producto de Moda Mkt. y Com. de la Moda
  • Materiales y Tecnología II Mkt. y Com. de la Moda
  • Estrategia de Producto Mkt. y Com. de la Moda
  • Product Management Mkt. y Com. de la Moda
  • Plan de Merchandising y Compras Mkt. y Com. de la Moda
  • Proyecto Pre-tesis Mkt. y Com. de la Moda

Enric Bayó

Course Leader & Lecturer

Enric Bayó

Course Leader & Lecturer

In the current fast-changing environment, companies must be FIRE (Flexible - Innovative - Rapid - Efficient) in order to be competitive

Sower of innovation and strong believer in the role of education.

Strategy, innovation management, supply chain management, information technologies and project management.

Enric’s professional career has been focused on helping companies from both the private and public sectors to become more innovative. He is currently the Head of Innovation Management at ACCIÓ (the Competitiveness Agency of the Catalan Government). His main responsibility is to guide companies to turn innovation into a matter of routine. In other words, to make the process of turning opportunities into value (for the customer and the company) part of the DNA of Catalan companies. Besides business, he is very interested in the role that education plays in developing an entrepreneurial and innovative culture. That’s the reason why he joined IED Barcelona in 2010.

Enric Bayó holds a Master in Business Administration (ESADE) and Industrial Engineering (UPC).

  • Strategic Thinking BA Fashion Mkat. & Comm.
  • Major Project Tutor BA Fashion Mkat. & Comm.
  • Intro. to Project Management Business Design
  • Innovation Fundamentals Business Design
  • Opportunity Identification Business Design
  • Creative Entrepreneurship Business Design
  • Thesis Tutor Business Design

Gabriela Pedranti

Course Leader & Lecturer

Gabriela Pedranti

Course Leader & Lecturer

The main idea of my subjects is to help the students to develop a way of thinking that goes beyond what we see on the surface and applying diverse and creative tools to do so

Communication, Media & Semiotics lover and entrepreneur. Super active lecturer and writer.

Semiotics, Cultural Analysis, Communication, Transmedia Narratives, Creative Writing, Social Networks.

Gabriela founded her own consultancy firm in 2007, through which she offers end-to-end communication solutions. In 2009, along with the semiotician Ximena Tobi, she launched Semiotica Studio, which applies semiotics and cultural analysis to social, trends and market research. She contributes to a variety of cultural publications and is the author of Comunicación y Cultura, Introducción a la Comunicación and Comunicación, Cultura y Sociedad. She was the general coordinator of Semiofest 2013 Barcelona, where she still collaborates. She has been teaching at IED Barcelona from the first years of the school, and, since 2016, she is also a lecturer at UPF.

Gabriela earned a BA in Communications (UBA, Buenos Aires) and a MA in Contemporary Film and Audiovisual Studies (UPF, Barcelona), later she went on to do postgraduate studies in Literary Criticism in the Print Media (IDEC/UPF) and studied Translation and Interpreting (IH Barcelona). In 2013, she attended the CSP in Design for Innovation Strategy at IED Barcelona.

  • Semiotics BA Fashion Mkt. & Comm.
  • Fashion Journalism BA Fashion Mkt. & Comm.
  • Semiotics of Communication Business Design
  • Intro. to Mkt. & Comm. Business Design

LECTURERS

AllBusiness DesignFashion Mkt & Comm (BA)Mkt. & Com. de la Moda

Abel Díaz

Lecturer

Abel Díaz

Lecturer

My main focus is to help students to understand how they can get a living out of working in something that is a passion for them: the intersection between fashion and business

You’ll find him -and his showroom- there where fashion meets business.

Luxury goods, Business Strategy, Fashion Industry, Retail Marketing.

Abel is the owner of StudioSmith Showroom, where he focuses on the distribution and promotion of selective perfumery for the Spanish, Portuguese and Andorran markets. StudioSmith also performs marketing and RRPP consultancy activities for international accounts from the field of fashion and beauty such as Pitti Immagine.

His career in fashion started in 1993 inside the Ermenegildo Zegna company. Since then, his career has always been linked to the intersection between fashion and business, first inside as a sales manager at Antonio Miró and then as mastermind of Fresh From the Lab, devoted to the design and sales of art t-shirts.

Abel Diaz has an MBA Master in Economy and Business Management (IESE, Navarra), which he received after finishing his studies in Business Management with a specialization in Marketing (ITESM, Monterrey).

  • Fashion System BA Fashion Mkt. & Comm.
  • Distribution System BA Fashion Mkt. & Comm.
  • Business Plan BA Fashion Mkt. & Comm.
  • Business Strategy Business Design
  • Distribution Systems Business Design
  • Business Plan Business Design
  • Canales de Distribución y e-shop Mkt. y Com. de la Moda

Albert Romagosa

Lecturer

Albert Romagosa

Lecturer

 

Young but fast: Under 30 graphic designer with 1 Design Cabinet, 3 Laus Awards, 1 magazine and 1 independent publishing house.

Graphic Design, Art Direction, Editorial Design, Web Design, Visual Identity.

Albert founded his own design studio, Albert Romagosa Design Cabinet (ARDC), in 2014. Since then, the cabinet has developed printed and digital projects such as the art direction of HUNCH -with whom they designed the waterproof book What if it Snows- or the visual identity of ISVI, has won 3 Laus Awards and has been published in magazines like It's Nice That, i-D Spain, This is paper or Étapes.

He is the co-founder of the biannual magazine Andròmina, one of the three founders of the independent publishing house Entiendo and a member of the Presidential Board of ADG-FAD (Association of Art Directors & Graphic Designers). Albert also spends time sharing all this with his students at IED Barcelona, at our school and at the Visual Communication School, and at ELISAVA.

Albert took a degree in Graphic Design (ELISAVA, Barcelona) and is specialized in art direction, brand identity, web design, editorial projects and everything related to visual communication.

  • History of Typography Business Design

Aleix Perdigó

Lecturer

Aleix Perdigó

Lecturer

Be updated on trends, social things and pop culture, to stay with the times and keep evolving. Panta rei.

Pop culture and trends expert, change agent, founder of Tvrbo, musician and videogamer.

Trends Research, Pop Culture, Content Marketing, Digital Strategy, Marketing Online, Social Media Planning.

Aleix is a marketing and trends consultant specialized in pop culture and new technologies. He has a large experience in content marketing and brand repositioning projects using audience segmentation, interactive marketing and qualitative market research techniques. He co-founded Tvrbo, an agency dedicated to web and interactive apps design, in 2011.

Throughout his career, he has worked in trends forecasting agencies such as The Hunter or La Entropía and has also experience as a writer and editor in platforms like LeCool or Scanner FM. He teaches in several universities such as IED Barcelona, IDEP, LCI and Ramon Llull.

Aleix holds a degree in Communication Sciences (URL, Barcelona), and postgraduate studies in Marketing Management (UOC, Catalunya) and in Qualitative Trends Research, Coolhunting (URL, Barcelona).

  • Contemporary Fashion BA Fashion Mkt. & Comm.
  • Macro Trends BA Fashion Mkt. & Comm.

Alejandro González

Lecturer

Alejandro González

Lecturer

 

Multifaceted entrepreneur in the fields of Business Intelligence, Fashion PR and Slow Food.

Business Planning, Entrepreneurship, Retail Marketing, Management Consulting, Marketing Strategy, Business Intelligence, Fashion PR.

After almost 20 years of professional experience in the retail sector in firms such as General Motors, Montblanc, Movistar or Pequignet, Alejandro began his entrepreneurship career in 2013 by setting up Ubiqual, a Business Intelligence consultancy firm. In the same year, along with the also lecturer of our school Mariana Rumayor, Alejando co-founded Cabinet Bleu, an international PR, brand strategy and events bespoke agency based in Barcelona.

In 2015 he also launched his own gastronomic start-up, El Violetero Gourmet, a food truck that elaborates traditional mexican recipes with a mediterranean touch using only seasonal and Km 0 raw materials. A varied background that provides him with a cross-discipline business vision.

Alejandro González obtained a International Relations Bachelor (UDLAP, Mexico City) and an MBA specialised in Marketing (ITAM, Mexico City).

  • Fashion Branding BA Fashion Mkt. & Comm. 
  • Merchandising Plan BA Fashion Mkt. & Comm.
  • Computer Tools BA Fashion Mkt. & Comm.
  • Herramientas Informáticas Mkt. y Com. de la Moda

Alex Beltrán

Lecturer

Alex Beltrán

Lecturer

 

Has always been linked to the world of image in many different ways and forms. Founder of his own studio.

Audiovisual Communication, Art Direction, Film, Video and Photo Post Production, Motion Graphics, Apple Pro Apps.

Alex’s relationship with the world of image began at a very early age at his family print shop and has grown throughout the years. He is one of the managers of the Barcelona based StuffedPixels Studio, which works for clients such as Adidas, TMB, Seat or Volkswagen. Alex current activity as an audiovisual consultant ranges from system and workflow design to the drawing up of improvement plans for specific clients. He is also a creator of audiovisual experiences for Sónar Barcelona, Design Made Korea or Lowlands.

As an art director, he has been involved in the international acclaimed Rojo Team (Rojo Magazine) together with other companies such as FCM paradigma (Barcelona) or Thoburns (London). Besides being a lecturer at our school, he is also the Motion Graphics External Coordinator at the IED Barcelona Visual Communication School.

After studying Graphic Design at Elisava (Barcelona) he specialised as a certified Master Trainer for Final Cut Pro 7, Motion 4, Soundtrack Pro 3 and Pro Apple Color 1.5.

  • Video Techniques BA Fashion Mkt. & Comm.
  • Video Techniques Business Design
  • Communication Design Business Design
  • Desarrollo Audiovisual de Portafolio Mkt. y Com. de la Moda

Alfred Quintana

Lecturer

Alfred Quintana

Lecturer

Sociology is useful both for business and for life

Lives Communication in all its forms, as a sociologist, philologist, lecturer and short-story writer.

Oral Communication, Written Communication, Languages, Philology, Sociology.

Alfred’s life has always been linked to communication from very different points of view. He has worked as a translator, editor, consultant and cultural manager, among others. Inside the university world, he works as a Sociology consultant at UOC and lectures or has lectured Oral Communication, Written Communication, Intercultural Communication and Negotiation at UB and Sociology at IED Barcelona.

Besides his academic publications, he also writes fiction short stories. In 2012 Alfred won the Helena Jubany award for his short story L’alemany és fàcil (German is easy) and the 7lletres award in 2014 for his short story Sensibilitat (Sensitivity). In 2015 he published a storybook, Enmig de la melé (In the middle of the Mêlee).

Alfred Quintana holds degrees in Catalan Philology and Sociology and the Certificate of Research Proficiency in Sociology.

  • Sociology BA Fashion Mkt. & Comm.

Ana Adell

Lecturer

Ana Adell

Lecturer

In this matter I focus on conveying that showing the PRODUCT in the correct environment is the key lever to turn potential customers into real ones.

A whole career managing strategic campaigns and working in many diverse teams at international leading companies.

Communication, Consumer Insight, Consumer Goods Marketing, Retail Marketing, Negotiation, Advertising Management.

Ana has a consolidated experience in the areas of Communication, Consumer Insight and Marketing in the Consumer Goods and Retail sectors. Her career has been developed in leading companies inside a multinational environment such as Tous, Sara Lee, Bayer or Nutrexpa in positions such as Advertising Manager, Marketing Services Manager or Group Product Manager. She highlights empathy, enthusiasm, creativity and a team-oriented mindset as her core professional values. Her background in different sectors and in charge of very diverse teams provide her with a global business vision and the capacity to train.

Ana took an MBA and a specialization in Media Planning and Below the Line Advertising (ESADE, Barcelona).

  • Visual Merchandising and e-retailing BA Fashion Mkt. & Comm.

Ana G. Tadeo

Lecturer

Ana G. Tadeo

Lecturer

 

Works to enable people to communicate in a genuine and honest way.

Oratory, Public Speaking, Communication Skills, Personal Training, Persuasive Presentations.

 

Ana has more than 20 years of experience as a Communication Skills Trainer. She advises professionals from all areas in Public Speaking and is also a trainer in expression in front of the camera at the Catalan Radiotelevision Corporation. Her method ranges from the structure of the speech to the staging and the attitude. She has worked as an acting lecturer at Nancy Tuñón School and Coco Comín School. She lectures in several universities such as Pompeu Fabra, UAB, UdL and UIC, and at the Association of Journalists of Barcelona.

She holds an acting degree by the Nancy Tuñón School of Barcelona and later she specialized in Voice Studies at the Institut del Teatre of Barcelona. She completed her training with studies in Singing (Taller de Músics BCN) and Commedia dell’Arte (Teatro Alla Avogaria, Venice).

  • Public Speaking Mkt. y Com. de la Moda

Anna Rowe

Lecturer

Anna Rowe

Lecturer

Teaching students to read, understand, evaluate and learn from visual images is a joy for me and an essential for everybody intending to work in the visual fields.

British-born, Catalan by adoption, spends much of her time in the worlds hidden behind images.

Art History, Visual Culture, Image Analysis, History of Fashion.

Born and brought up in England, Anna has worked extensively as an Art History lecturer for the IED Barcelona and for other major Catalan universities such as ESADE and the UdG since she moved up to Catalonia. As an art and design historian, Anna is particularly interested in the complex relationship between the social, historical, philosophical and psychological issues that lay behind the visual image. Besides teaching in our school, Anna also lectures Art History in the IED Barcelona School of Fashion.

She took a degree in Art History and Theory (BA Hons) at Essex University and later in Art History specializing in 19th and 20th Century art and Catalan Modernism (University of Manchester/Sotheby’s Education) and Teaching (University of Cambridge/RSA).

  • Fashion Photography BA Fashion Mkt. & Comm.
  • History of Fashion BA Fashion Mkt. & Comm.
  • History of Art BA Fashion Mkt. & Comm.

ANNA SABATER

Course Leader & Lecturer

ANNA SABATER

Course Leader & Lecturer

 

Fashion Product expert, founder of her own specialised consultancy firm.

Fashion Product, Fashion Textiles, Marketing Communications.

Anna’s professional career began in the textile design team of Niki Bosch. She has developed textile collections for Michele Solbiati SpA and Textile Dobert. In 2000 she joined the team of Antonio Miró as Product Manager and she started her teaching activity at IED Barcelona holding Fashion Product classes and coordinating both the Marketing y Comunicación de la Moda Diploma and Master Course. In 2005 she founded It’s about product, a consultancy firm specialised in Fashion Product. She also works as consultant for textile and clothing companies in Europe and Latin America while collaborating with different universities and institutions imparting master classes and seminars.

She holds degrees in Business Sciences (UAB), Marketing DAF (ESADE), Fashion Design (IDEP), Fabric Design (Central Sant Martins School of Art), Relational Marketing (IESE) and Project Management (IESE).

  • Intro. al Producto de Moda Mkt. y Com. de la Moda
  • Materiales y Tecnología II Mkt. y Com. de la Moda
  • Estrategia de Producto Mkt. y Com. de la Moda
  • Product Management Mkt. y Com. de la Moda
  • Plan de Merchandising y Compras Mkt. y Com. de la Moda
  • Proyecto Pre-tesis Mkt. y Com. de la Moda

Aviv Shany

Lecturer

Aviv Shany

Lecturer

 

Product designer working at the intersection of art and design.

Product design, Interior design, Lighting solutions, Woodwork.

Aviv has worked within a wide range of creative practices for independent and commercial companies. In 2009 he set up his own product design study/lab, whose production process ranges from the initial stage of conceptualization to the final stage of production and takes place entirely in Spain.

His eclectic experience has determined an open and experimental approach. Aviv challenges the conventional boundaries of art and design, creating an anarchic discipline. He describes his work process as transformative and seeks to make the users hover in a state between surprise and serenity. His designs have been exhibited, among others, in the Salone Internazionale del Mobile di Milano and in the specialised gallery Room Service Design in Barcelona.

  • Intro. to Product Design Business Design

Carlos Moreno

Lecturer

Carlos Moreno

Lecturer

You can explain anything you want through a fashion picture.

Observes contemporary culture through photography, fashion and magazines.

Fashion Photography, Photo Editing, Fashion Editorial, Art Direction.

Carlos started his career as a freelance fashion photographer at a very young age and sice then he has worked for names such as Mango, Desigual, Victorio & Lucchino, Oysho, Harper's Bazaar España, Yo Dona, Telva, L'Officiel Greece or VEIN Magazine.

Interested in contemporary artistic creation and everything related to fashion, he is passionate about magazines as he believes that they are one of the most complete ways to show contemporary views and ideas. This has lead him to combine photography with edition. He worked as an Editor at Unseentrends, managing the contents for Absolut Network, Antony Morato, Dior or Tous Baby and was also the vicedirector of the fashion online magazine based in Barcelona Itfashion

Carlos took a degree in Art History (UAB, Barcelona) and then went to do a specialization in Fashion Photography (IEFC, Barcelona) and completed his studies with a Master’s course in Art and Design Research (UAB, Barcelona).

  • Fashion Editorial Office BA Fashion Mkt. & Comm.
  • Fashion Publishing BA Fashion Mkt. & Comm.

Casilda Díaz de Bustamante

Lecturer

Casilda Díaz de Bustamante

Lecturer

The key of a good communication campaign is to believe in what your are saying

Communication & Marketing professional now running her own sustainable fashion brand and education NGO.

Marketing Communications, Consumer Insight, Marketing Strategy, Marketing Management, Brand Management, Market Research and Analysis.

Recently graduated, Casilda started her career at L’Oreal, where she worked in 3 different departments: Sales, Logistics and Marketing and became Marketing Group Manager in 2012.

A journey that brought her to Chile, Nepal and Peru made her found new realities and turn these discoveries into projects. In 2014 Casilda launched STONE, an accessories brand which only uses natural high-quality materials. In the same year she co-founded Mandila Foundation, a NGO based in Nepal that seeks to provide children with access to quality education. Her lifelong interest in the promotion of young talent has led her to join the IED Barcelona team in this first year as a lecturer.

Casilda holds an MBA specialised in Communication and Marketing (EBS, Paris).

  • Below the Line (PR & Events) BA Fashion Marketing and Communication

Clara Mallart

Lecturer

Clara Mallart

Lecturer

 

Fashion ecodesigner working towards an ethical fashion industry with her own brand, education, activism and written media as tools.

Fashion Design, Sustainable design, Sustainable Business, Slow Fashion, Brand Creation, Marketing Ethics.

Clara’s educational and professional background combines both fashion and environmental awareness. She started her fashion design career in brands like On-land, Cortefiel, Josep Abril or FOX Fiber. She founded MOËTHIKA, a km0 ethical brand based in the concept of lifelong collections and circular economy, in 2014 .

Besides her own brand, she also designs for Mimetik and teaches at IED Barcelona and other fashion schools. Clara still finds time to collaborate with several non-profit fashion organizations, be a member of MSBCN and write about ethical fashion and labour rights for a variety of written media.

She holds two degrees in Environmental Sciences (UB, Barcelona) and Fashion Design ( IED Barcelona) and two Postgraduates in Geographic Information Science and Cartography (UPC, Barcelona) and Project Management for Creative Industries (IED Barcelona).

  • Marketing Ethics BA Fashion Mkt. & Comm.

Cornelia Brezing

Lecturer

Cornelia Brezing

Lecturer

If we pay attention to the images our mind produces, we can learn a lot about ourselves, our culture, our values and our way to communicate

Graphic designer, illustrator and psychologist turning abstract ideas, processes and projects into images.

Graphic Design, Illustration, Sketching, Visual Thinking, Psychology, Visual Communication, Communication Analysis.

Cornelia applies both knowledge fields to analyze all kinds of communication processes and explain ideas and projects through images. Cornelia now divides her time between different projects. With Visual Elevator Pitch she uses drawing to help people express themselves, identify the essential and communicate more effectively. 

She, along with Manuela Procopio and Ulrich Schubert, is the third part of _Coworkshops, a training framework for group dynamics, co-creation and personal and professional development based on the principles of gamification and tailored for creation, ideation and collaborative work spaces.

She studied Communication Design (HBKsaar, Saarbrücken) and Psychology (Uni-Saarland, Saarbrücken). She is currently working towards her EASC Coach certification.

  • Visual Thinking Business Design

Cristina Lastra

Lecturer

Cristina Lastra

Lecturer

 

Marketing multi-entrepreneur with a consolidated but ever-changing experience now focused on fostering new talent.

Advertising Strategy, Brand Management, Marketing Communications, Marketing Management.

Of Spanish and Danish parents, she had lived in 8 countries by the age of 18. This mix made her curious, tolerant and capable of adapting to change, characteristics that marked her later career.

After years of experience at Bassat Ogilvy Barcelona, she developed a niche in Cross-cultural Communication and Branding, freelancing with major agencies and clients. Passionate about digital communication and social media since its very early stages, Cristina took her background to the new scenario and founded MundoBcn, an agency specialised in the introduction of MicroBrands to the digital life. Along with her professional experience, Cristina’s great vocation for teaching gave rise to the creation of KeyIntern GradBrand which has helped hundreds of young people identify, shape and communicate their unique personal brand.

Cristina has a Law Degree (Bristol University) and a Master in Marketing Management (ESADE, Barcelona).

  • Fashion Advertising BA Fashion Mkt. & Comm.
  • Advertising BA Fashion Mkt. & Comm.

David Ortega

Lecturer

David Ortega

Lecturer

 


Interior designer co-founder of his own studio and very committed to didactics.

Interior Design, Graphic Design, Sketching, Visual Communication, Visual Thinking.

David has his own studio based in Barcelona dedicated to graphic, industrial and, above all, interior design. He combines working for his studio with other collaborations and with his teaching activity.

He is interested, both at personal and teaching levels, in all things related to creativity and strengthening the inner abilities of each individual, therefore, he has been a lecturer at IED Barcelona since 2006, is also an art teacher at St. Peter’s School Barcelona and the co-author, along with Javier Jiménez Catalán, of the book Dibujo a mano alzada para diseñadores de interiores (Freehand drawing for interior designers) published by Editorial Paramón.

David holds a degree in Interior Design (Pau Gargallo, Badalona).

  • Pensamiento Visual Creativo Mkt. y Com. de la Moda

Edoardo Fano

Lecturer

Edoardo Fano

Lecturer

In Intellectual Property I help students protect and exploit creative ideas. In Public Speaking I help them communicate them, that is to say, to be able to share them

Intellectual Property and Public Speaking expert now dividing his time between consultancy for the European Union and lecturing

Comparative Law, Intellectual Property, Industrial Property, Public Speaking, European Community Law, Fashion Law.

Edoardo is a lawyer (Barcelona's Bar) specialised in Intellectual and Industrial Property with a particular focus on Fashion Law and Public Speaking. He currently works as a Consultant in European Union’s projects for developing countries (Moldova, Chile, Kazakhstan, Croatia, India) and as a lecturer in several universities such as OBS, ESADE, UCL London and IED Barcelona, where he holds classes and workshops in both Intellectual and Industrial Property and Public Speaking.

He also regularly publishes academic articles on Fashion Law and Intellectual Property within the EU. He is a member of the Italian Industrial Property Consultants' Bar, panelist at the WIPO Arbitration and Mediation Center of Geneva and an expert in domain names dispute resolution at the Chamber of Arbitration of Milan.

Edoardo took her first degree in Law (UniMi, Milano), homologated in Spain, and then went on to study Comparative Law (Unistra, Strasbourg) and completed his studies with a third degree in European Community Law (UJF, Grenoble).

  • Intellectual Property Business Design
  • Public Speaking BA Fashion Mkt. & Comm.

Elaine Hervello

Lecturer

Elaine Hervello

Lecturer

 

Market Research expert with a broad view of the possibilities of Marketing and Communication.

Market Analysis, Brand Management, Quantitative Research, Consumer Insight, Consumer Behaviour, Marketing Communications.

Elaine is the Account Director at Millward Brown, where she leads a team working for clients such as Kraft, Puig Group, AXA and Granini. She has extensive expertise both in the market research side due to her years in Ipsos Eco Consulting as Qualitative Research Manager, and in the marketing side, thanks to her position as Brand Manager of Innovation and Product Manager at Danone, where she was responsible for launching the brand Font Vella Sensación.

Elaine has also worked and experiment with different ways of communication as advisor for the Sathi Sansar NGO and co-founder of a theatre company with which she wrote a play that was premiered in Barcelona. She has a large experience as a lecturer too, both in undergraduate and master's courses at IED Barcelona, EADA and TBS.

Elaine studied Advertising and Public Relations (UAB, Barcelona).

  • Market Research BA Fashion Mkt. & Comm.
  • Psicología del Consumidor Mkt. y Com. de la Moda

Elena Castaudi

Lecturer

Elena Castaudi

Lecturer

A look behind the curtains of the fashion world: how things work, which are the basic elements of garments, shapes and materials, processes and people.

Textile expert and fashion designer that maintains a close relationship with young talent through education and her own fashion store

Fashion Design, Materials Technology, Fashion Textiles, Production Management.

Elena, along with the also lecturer of our school Michele Gilli, is the co-owner of Onland, a store with a long history promoting Barcelona’s young scene that has become a reference point for independent catalan design. In Elena and Michele’s Onland a handpicked selection of fresh new proposals shares space with the brands designed and produced by themselves -Gorni Kramer-. Elena is also a freelance costume designer for tv and theatre and has experience as a textile suppliers representative. She lectures at IED Barcelona since 2009 and regularly gives interdisciplinary workshops at ELISAVA.

She holds a degree in Theoretical Physics (Universitá di Torino).

  • Materiales, tecnología y sostenibilidad Mkt. y Com. de la Moda
  • Procesos de producción Mkt. y Com. de la Moda

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