COURSE LEADERS

Fashion Product, Fashion Textiles, Marketing Communications.

Anna’s professional career began in the textile design team of Niki Bosch. She has developed textile collections for Michele Solbiati SpA and Textile Dobert. In 2000 she joined the team of Antonio Miró as Product Manager and she started her teaching activity at IED Barcelona holding Fashion Product classes and coordinating both the Marketing y Comunicación de la Moda Diploma and Master Course. In 2005 she founded It’s about product, a consultancy firm specialised in Fashion Product. She also works as consultant for textile and clothing companies in Europe and Latin America while collaborating with different universities and institutions imparting master classes and seminars.

She holds degrees in Business Sciences (UAB), Marketing DAF (ESADE), Fashion Design (IDEP), Fabric Design (Central Sant Martins School of Art), Relational Marketing (IESE) and Project Management (IESE).

• Intro. al Producto de Moda Mkt. y Com. de la Moda
• Materiales y Tecnología II Mkt. y Com. de la Moda
• Estrategia de Producto Mkt. y Com. de la Moda
• Product Management Mkt. y Com. de la Moda
• Plan de Merchandising y Compras Mkt. y Com. de la Moda
• Proyecto Pre-tesis Mkt. y Com. de la Moda

Advertising Strategy, Brand Management, Marketing Communications, Marketing Management.

Of Spanish and Danish parents, she had lived in 8 countries by the age of 18. This mix made her curious, tolerant and capable of adapting to change, characteristics that marked her later career.

After years of experience at Bassat Ogilvy Barcelona, she developed a niche in Cross-cultural Communication and Branding, freelancing with major agencies and clients. Passionate about digital communication and social media since its very early stages, Cristina took her background to the new scenario and founded MundoBcn, an agency specialised in the introduction of MicroBrands to the digital life. Along with her professional experience, Cristina’s great vocation for teaching gave rise to the creation of KeyIntern GradBrand which has helped hundreds of young people identify, shape and communicate their unique personal brand.

Cristina has a Law Degree (Bristol University) and a Master in Marketing Management (ESADE, Barcelona).

• Fashion Advertising BA Fashion Mkt. & Comm.
• Advertising BA Fashion Mkt. & Comm.

User research, User-centred design, Service Design & Insight-driven innovation.

I am a researcher and designer with close to a decade of experience applying user-centered design to business problems, particularly in the digital realm. I have successfully led multi-disciplinary teams and worked in complex stakeholder environments across industries, in Europe, Americas, Africa, Asia and Australia. 

I lead the curriculum design and coordination of the BA degree on Business Design.

• Design Research BA Business Design
• Strategic Design BA Business Design