Alejandro González
Multifaceted entrepreneur in the fields of Business Intelligence, Fashion PR and Slow Food.
- Areas
- Bio
- Subjects
Business Planning, Entrepreneurship, Retail Marketing, Management Consulting, Marketing Strategy, Business Intelligence, Fashion PR.
After almost 20 years of professional experience in the retail sector in firms such as General Motors, Montblanc, Movistar or Pequignet, Alejandro began his entrepreneurship career in 2013 by setting up Ubiqual, a Business Intelligence consultancy firm. In the same year, along with the also lecturer of our school Mariana Rumayor, Alejando co-founded Cabinet Bleu, an international PR, brand strategy and events bespoke agency based in Barcelona.
In 2015 he also launched his own gastronomic start-up, El Violetero Gourmet, a food truck that elaborates traditional mexican recipes with a mediterranean touch using only seasonal and Km 0 raw materials. A varied background that provides him with a cross-discipline business vision.
Alejandro González obtained a International Relations Bachelor (UDLAP, Mexico City) and an MBA specialised in Marketing (ITAM, Mexico City).
- Fashion Branding BA Fashion Mkt. & Comm.
- Merchandising Plan BA Fashion Mkt. & Comm.
- Computer Tools BA Fashion Mkt. & Comm.
- Herramientas Informáticas Mkt. y Com. de la Moda