Gary Van Broekhoven

Behaviour Design, Service Design, Consumer Psychology, User Experience, Design Thinking.

Gary is an award winning innovator, health entrepreneur and coach with over 18 years of experience in which he has built and sold several companies. He works with the combination of Design, Psychology, Innovation and Technology. In 2013 he founded Health Mavericks, a multidisciplinary consultancy that works directly with doctors, patients, pharma and other stakeholders applying Service & Behaviour Design strategies to humanise digital health. As an innovation coach, Gary helps Startups, NGO’s and Corporations understand users’ latent needs and co-create innovative solutions. During his career Gary has worked for companies like NASA, IDEO, Vodafone, Virgin, Roca or IMC, where as Head of Design he created over 150 toys. He also coordinates, along with Manuela Procopio, the Service Design Summer Course and has lectured in other universities such as LaSalle Barcelona, ELISAVA or Parsons School of Design.

He holds a degree in Product design & Development (University of Salford, Manchester) and a Master in Marketing Strategy (ESADE, Barcelona).

• Behaviour Design Business Design
• Service Design Business Design
• Service User Experience Business Design