Cristina Lastra

 

Marketing multi-entrepreneur with a consolidated but ever-changing experience now focused on fostering new talent.

  • Areas
  • Bio
  • Subjects

Advertising Strategy, Brand Management, Marketing Communications, Marketing Management.

Of Spanish and Danish parents, she had lived in 8 countries by the age of 18. This mix made her curious, tolerant and capable of adapting to change, characteristics that marked her later career.

After years of experience at Bassat Ogilvy Barcelona, she developed a niche in Cross-cultural Communication and Branding, freelancing with major agencies and clients. Passionate about digital communication and social media since its very early stages, Cristina took her background to the new scenario and founded MundoBcn, an agency specialised in the introduction of MicroBrands to the digital life. Along with her professional experience, Cristina’s great vocation for teaching gave rise to the creation of KeyIntern GradBrand which has helped hundreds of young people identify, shape and communicate their unique personal brand.

Cristina has a Law Degree (Bristol University) and a Master in Marketing Management (ESADE, Barcelona).

  • Fashion Advertising BA Fashion Mkt. & Comm.
  • Advertising BA Fashion Mkt. & Comm.