Elaine Hervello

Market Analysis, Brand Management, Quantitative Research, Consumer Insight, Consumer Behaviour, Marketing Communications.

Elaine is the Account Director at Millward Brown, where she leads a team working for clients such as Kraft, Puig Group, AXA and Granini. She has extensive expertise both in the market research side due to her years in Ipsos Eco Consulting as Qualitative Research Manager, and in the marketing side, thanks to her position as Brand Manager of Innovation and Product Manager at Danone, where she was responsible for launching the brand Font Vella Sensación.

Elaine has also worked and experiment with different ways of communication as advisor for the Sathi Sansar NGO and co-founder of a theatre company with which she wrote a play that was premiered in Barcelona. She has a large experience as a lecturer too, both in undergraduate and master’s courses at IED Barcelona, EADA and TBS.

Elaine studied Advertising and Public Relations (UAB, Barcelona).

• Market Research BA Fashion Mkt. & Comm.
• Psicología del Consumidor Mkt. y Com. de la Moda