Jaime Romeu
Strategist and publicist, founder of his own agency, applying his varied background to the integral communication of brands.
- Areas
- Bio
- Subjects
Communications Strategy, Global Brand Consultancy, Luxury Strategy, Experiential & PR, Emotional Design & Branding, Consumer Engagement, Marketing Management, Global Business Development.
Throughout his life, Jaime has looked at and experimented with Communication and Advertising from many angles and countries. He is the founder and director of ATTITUDE, a Global 3.0 Strategic Communications agency with headquarters in Barcelona, Beirut, Bucharest, Miami, Milan, Rome and Santo Domingo. Being part of leading agencies allowed him to work with very diverse clients, teams and cultures.
Jaime’s overall perspective has shaped ATTITUDE’s specialised, interdisciplinary and team-based approach that ranges from the design of strategies, to their implementation through cross-media, visual design and content plans among others techniques. His lifelong interest in fashion has made this area play a very important part in Jaime’s career too. Manolo Blahnik, Valentino, Loewe, Kenzo, La Perla, Vasari or Armand Basi are some of the brands he has designed strategies for. He shares his expertise with students at IED Barcelona, ELISAVA, European University, ESEI, ESERP and Global Business School.
Jaime holds two degrees in Business Administration, one from the LUISS in Rome, with a specialization in Marketing, and the second from the UB in Barcelona and a Master in International Brand Management and Communications (SDSU, San Diego).
- Events Organization BA Fashion Mkt. & Comm.
- Fashion Show BA Fashion Mkt. & Comm.
- Strategic Communication Plan BA Fashion Mkt. & Comm.