Manuela Procopio

Accept the uncertainty, trust the process, explore and design the change.

Trends Researcher, Design Strategist, Service Designer, Scrum Master and our Director

Trends Research, Trends Analysis, Design Thinking, Service Design, Strategic Design, Prototyping, Project Management, Facilitation, Training, Mentoring, Scrum.

-this bio is a bit longer than the others because Manuela is our boss, we ♥ her and she deserves it-

Manuela is an independent Service Design consultant, co-founder of We Push and _Coworkshops and the director of our school. She and the designers Angie Mogollón and Cristina Muñoz are the team behind We Push, an international consultancy that uses emerging trends research to work on the future. Ulrich Schubert and the also teacher of our school Cornelia Brezing are the other two pieces of _Coworkshops, a training framework for group dynamics, co-creation and personal and professional development based on the principles of gamification and tailored for creation, ideation and collaborative work spaces.

At the beginning of her career, she spent many years in the fashion/retail industry, working closely with international partners, especially from Asia. She had always had a penchant for trends and design, so she decided to make a career out of it researching and experimenting with Global Trends and becoming progressively specialised in Design Thinking, Service Design and Scrum working in very diverse teams always with a co-creative and prototyping mindset.

She is also involved in other IED Barcelona schools. She teaches Service Design & Scrum at the Master in Interactive Apps Design, Design Thinking at the Undergraduate Degree in Graphic Design and along with Gary Van Broekhoven, one of the lecturers of our school, she coordinates the Service Design Summer Course. Outside IED Barcelona, she lectures at ELISAVA.

Manuela holds a degree in Business Administration (Unipr, Parma) with an Erasmus Scholarship in Zaragoza that was the start of her long relationship with Spain; a Postgraduate in Fashion Event Organization (IED Barcelona); and a Master in Design and Research for Innovation (ELISAVA). She is a certified ScrumMaster and participated in The Art & Craft of Designing and Facilitating Learning Spaces, the training programme for educators designed and given by Kaospilot (Aarhus, Denmark).

  • Introduction to Macro Trends Business Design
  • Trends Analysis Business Design