Service Design Days: the second edition!

Two days of activities on the present and future interaction between design, users and business



How do we design services and develop businesses inside the new user-centred paradigm? How can design and business work together to shape a new generation of services from people’s real needs? How can we observe the current world and anticipate what will people need from their services in the future?

On October 6th and 7th, all these questions will be analysed in depth by well-known teachers, senior-level leaders and professionals from world-leading companies such as Livework,  Google, Vodafone or Lloyds Bank. The city of Barcelona holds the second edition of the Service Design Days two-day program with inspiring keynotes, case studies and interactive masterclasses



The service design growth curve
Erik Roscam Abbing (Livework)

What will people want next?
Henry Mason (TrendWatching)

The citizen in the driver’s seat
Anna Piperal (Enterprise Estonia)

Has society become a product?
Jon Rogers (University of Dundee)

The realities and shadows of human centred organisations
Melis Senova (Huddle)

How gamification can help create valuable service experiences
Oscar García Pañella (ENTI-University of Barcelona)



How to solve big problems and test new ideas quickly
Marta Rey-Babarro (Google)
Burgan Shealy (Google)

Creating long-term holistic value
Harald Lamberts (Essense)
Adam Salter (Huddle)

Innovation through systems thinking
Ross Breadmore (Lloyds Bank)
Anna Carlson (Hyper Island)

Designing a design organisation 
Kristin Skinner (Capital One)

People who care: how to design an empathic organisation
Mark Gatenby (Centre for Co-Design)
Stefan Cantore (Centre for Co-Design)



How to design a successful total customer experience
Rogier van Est (Starbucks)

Creating a customer-focus culture
Carmen López-Suevos (Vodafone)

Building a culture of innovation, collaboration and magic
Marta Rey-Babarro (Google)

What is the real value of design?
Randy Hunt (Etsy)

Driving value in innovation: the interaction between local knowledge and global context
Saswati Saha Mitra (Uber)
Joanna Brassett (Studio INTO)

Designing after-sales services that go beyond products
Valeria Adani (Livework)
Flaminia Del Conte (Livework)

Co-creation: creating value together
Maarten Pieters (Philips Lighting)


WHEN: 6th and 7th October

HOW: You can buy your ticket here

WHERE: Antigua Fábrica de Damm